Cookie Policy

Understanding Our Data Collection

At Smartnova, we believe transparency matters when it comes to how we track and collect information on smartnova.com. This policy explains exactly what tracking technologies we use, why we use them, and how you can control your experience with us.

We use various tracking methods to enhance your experience, improve our crowdfunding platform, and provide personalized services that help you succeed with your funding goals. Every piece of data we collect serves a specific purpose in making our platform more effective for entrepreneurs and investors in the Israeli market and beyond.

Types of Tracking Technologies

How We Use Your Information

The data we collect through these tracking technologies serves several important purposes on our crowdfunding platform. We analyze user behavior to identify which campaign presentation methods lead to higher funding success rates, allowing us to provide better guidance to entrepreneurs launching their projects.

• Personalizing your dashboard to show funding opportunities that match your investment preferences and risk tolerance
• Improving our matching algorithm that connects project creators with potential backers based on shared interests and funding history
• Optimizing our educational content delivery to ensure you receive the most relevant crowdfunding strategies and success tips
• Enhancing security by detecting unusual activity patterns that might indicate fraudulent behavior on funding campaigns
• Measuring the effectiveness of our platform features to prioritize development efforts that benefit our user community most

We also use this information to generate anonymized reports about crowdfunding trends in Israel and globally, which helps us provide valuable market insights to our users without compromising individual privacy.

Managing Your Preferences

You can control how we track your activity through several methods. Your browser settings provide the most direct control - you can block all cookies, accept only first-party cookies, or set up custom rules for different types of tracking.

For Chrome users, go to Settings > Privacy and Security > Cookies and other site data. Firefox users can find these options under Settings > Privacy & Security. Safari users should check Safari > Preferences > Privacy. Each browser offers slightly different levels of control, but all major browsers support basic cookie management.

Keep in mind that blocking essential cookies will prevent you from logging into your Smartnova account or accessing personalized features. However, you can still browse public campaign information and access our educational resources with most tracking disabled.

• Use browser settings to block third-party cookies while allowing essential site functionality
• Enable "Do Not Track" requests in your browser to signal your privacy preferences
• Clear existing cookies periodically to reset your tracking profile
• Use private browsing mode when you want to explore our platform without any tracking

Data Retention and Security

We retain tracking data for different periods depending on its purpose. Analytics data is typically aggregated and anonymized within 30 days, while functional preferences are kept until you clear your cookies or request deletion.

Marketing tracking data is retained for up to 24 months to ensure we can provide relevant content across multiple funding cycles. However, you can request immediate deletion of your marketing profile by contacting our support team.

All tracking data is encrypted and stored securely on servers located in Israel, with backup systems that comply with international data protection standards. We never sell tracking data to third parties, and access is strictly limited to authorized Smartnova team members who need this information to improve our platform.

Third-Party Tracking

Some tracking on our platform comes from trusted third-party services that help us provide better functionality. This includes analytics providers, payment processors, and security services that help protect against fraud.

These partners have their own privacy policies and tracking practices. While we carefully select partners who share our commitment to data protection, we recommend reviewing their policies if you have concerns about third-party tracking.

We regularly audit our third-party integrations to ensure they meet our privacy standards and provide value to our crowdfunding community. Any partner that doesn't meet our standards is removed from our platform.